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Learning Goal: I’m working on a management project and need support to help me learn.
Requirement:
In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of E-commerce such as business idea, website design, marketing, security etc.
You will need to analyze the business and provide suggestions to improve the current business situation.
Current e-commerce businesses: (choose one)
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The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
1.Know the business (7 marks) Each poin worth 0.7 mark
1.What is the business?
(Introduce the e-commerce business you have chosen).
2.What is the idea?
(Provide an overview of the business idea & The visioning process).
3.What are the type of products and/or services provided?
(Explain the products and services does the online store provide such as customer service, exchange and return, delivery, and payment options).
4.Explain the business statement, business vision and business objective.
5.Where is the money?
(Explain the companys business model and the revenue model. Give a general idea of how the business generates revenues)
6.Who and where is the target audience?
(Explain demographics, lifestyle, consumption patterns, etc.).
7.Characterize the marketplace
(Research the market and give an idea about the size, growth, demographics, structure, competition).
8.Describe the content of the business website
9.Conduct a SWOT analysis for the business
(Provide 3 points each)
10.Develop an e-commerce presence map.
(For example: website, email etc. What activities does the company use these platforms for? (E.g., marketing, customer service, newsetc.).
2.Explain the design of the system (4 marks)
Explain in detail the design of the system (business objectives, system functionality, information provided)
Business Objective
System Functionality
Information provided
Ex: Display goods
Digital Catalog
Dynamic text and graphics catalog
What can be improved or added into the system design?
3.Explain the current business e-commerce features (2 mark)
What are the current website features? And what types of these features can be annoying to customers? Provide pictures.
(What can you do to improve the current features on the website?)
4.Explain the business e-commerce process (2 marks)
Explain in detail all the steps from the time user enters the website until the final user buys a product.
(What can be improved in the process?)
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