Describe the target market (businesses or consumers) for your chosen company.Use the following headings to organize your response. Why do you think this category of people is more likely to buy what you have to sell?Demographic Description: Age, income range, gender, family size, education, occupation, et cetera..Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree.Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.Example: Atlanta.Lifestyle Description: Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun seeking?.Purchasing Pattern Description: How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?.Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)? Share on Facebook Tweet Follow us Sample Answer Target Market Analysis for a Sustainable Fashion Brand Demographic Description: Age: 18-35 Income Range: $30,000 – $70,000 per year Gender: Primarily female Family Size: Single individuals or couples without children Education: College degree or higher Occupation: Professionals, students, or creative individuals Full Answer Section Geographic Description: Area: Urban and suburban areas with a focus on environmentally conscious cities. Density: Urban areas with a high population density. Location: Shopping malls, boutique stores, and online platforms. Climate Condition: Temperate climates with distinct seasons. Lifestyle Description: Shopping: Eco-friendly boutiques, online marketplaces, and thrift stores. Leisure: Outdoor activities, social causes, and sustainable living. Clothing: Casual, comfortable, and ethically sourced clothing. Transportation: Public transportation, bicycles, or walking. Psychographic Description: Socially responsible: Concerned about environmental and social issues. Trendsetters: Early adopters of new trends and styles. Quality-conscious: Value high-quality, durable products. Ethical consumers: Prioritize ethical and sustainable practices in their purchasing decisions. Purchasing Pattern Description: Usage: Daily wear and special occasions. Purchase Frequency: Multiple purchases throughout the year. Purchase Location: Online stores, brick-and-mortar boutiques, and department stores. Payment: Credit cards, debit cards, and online payment platforms. Buying Sensitivities: Price: Willing to pay a premium for sustainable and ethical products. Quality: Expect high-quality materials and craftsmanship. Sustainability: Prioritize products made from recycled or organic materials. Ethical Sourcing: Ensure that products are produced in fair labor conditions. Brand Reputation: Value brands with a strong commitment to sustainability and social responsibility. By understanding the target market’s demographics, lifestyle, psychographics, and purchasing patterns, we can tailor our marketing efforts to effectively reach and engage this audience. This question has been answered. Get Answer
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