“The Impact of Social Media on Daily Activities and Profitability of [Chosen Company/Organization]: A Data Analysis and Recommendations”


Please select your own for-profit company or organization or a social club to complete the following analysis in this final project. Your chosen company or organization has to be different from the one chosen by your team previously. However, you may use the same guidelines and hints in the Team Project as you complete this individual assignment.
First, describe the role(s) of social media in conducting daily activities of your chosen company/organization. Second, collect data from your source of social media related to your chose company/organization. Third, select ONE theory or model we covered in this course and apply them to analyze your data. You may need to process the data first before analyzing it. Make sure you will apply what we have learned in this course to process your data. Fourth, draw findings from your data analysis. Please pay attention to the limitations of social media data while also explore the advantages, according to what we covered in this course. Finally, based on your analysis, provide a couple practical recommendations to improve the profitability or communication for your chosen company/organization related to social media usage. Please make sure your recommendations are specific enough to your chosen company/organization.
Submit your analysis in a 5 pages (minimum) APA paper. The page count does not include the title and reference pages and all tables and graphs



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