speech1assign.docx
Assessment Questions:
· What is the topic of the speech? How do you know?
· What type of speech is this? How do you know?
· What audience was the speaker targeting? How do you know?
· Based on your audience analysis, answer the following for the audience:
· Was the speech introduction effective? Why or why not? Be specific. Explain your answer.
· Describe how the speaker engaged the audience. What methods did the speaker use?
Estimated time to complete: 2 hours
spech1assisgnrubric.docx
Unit 1 Assessment – Audience Analysis Project
Unit 1 Assessment – Audience Analysis Project
Criteria
Ratings
Pts
This criterion is linked to a Learning OutcomeContent
EN116-CO1; EN116-CO4
15 pts
Level 5
The assignment includes detailed responses to all of the questions: What is the topic of the speech? What type of speech is this? What audience was the speaker targeting? Was the speech introduction effective? Finally, the methods the speaker used to engage the audience are described.
13.5 pts
Level 4
The assignment includes detailed responses to all questions but does not describe the speaker’s methods in enough detail.
12 pts
Level 3
The assignment includes answers to all questions but without the level of detail required. There is a minimal description of the speaker’s methods.
10.5 pts
Level 2
The assignment includes minimal responses to most (but not all) of the questions and does not address the speaker’s methods.
9 pts
Level 1
The assignment includes answers to some of the questions without the level of detail required. There is no description of the speaker’s methods.
0 pts
Level 0
Assignment includes 0 responses to the questions.
15 pts
This criterion is linked to a Learning OutcomeAnalysis
EN116-CO1; EN116-CO4
20 pts
Level 5
Assignment identifies the audience and provides a full analysis of the structure and content of the speech. The analysis demonstrates critical thinking.
18 pts
Level 4
Assignment identifies the audience and provides an analysis of the structure and content of the speech. The analysis demonstrates 1 or 2 lapses in critical thinking.
16 pts
Level 3
Assignment identifies the audience and provides an analysis of the structure and content of the speech. The analysis demonstrates 3 or 4 lapses in critical thinking.
14 pts
Level 2
Assignment has significant gaps in the identification of the audience and/or analysis of the structure and content of the speech.
12 pts
Level 1
The limited analysis present in the assignment does not demonstrate critical thinking.
0 pts
Level 0
There is no analysis present in the assignment.
20 pts
This criterion is linked to a Learning OutcomeWriting
PRICE-R PRICE-I
5 pts
Level 5
Assignment demonstrates academic tone and is error free in grammar and mechanics. Has no errors in APA formatting.
4.5 pts
Level 4
Assignment demonstrates academic tone and has only 1-2 errors in grammar and mechanics. Has only minor errors in APA formatting.
4 pts
Level 3
Assignment has multiple errors in mechanics, grammar, or APA formatting.
3.5 pts
Level 2
Assignment has frequent errors in mechanics, grammar, or APA format that negatively impact readability.
3 pts
Level 1
The assignment was written with a number of errors that make meaning difficult to discern.
0 pts
Level 0
Assignment was not submitted.
5 pts
Total Points: 40
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