Introduction: This portfolio work project will help you evaluate classification techniques for addressing business problems.
Scenerio: The marketing department at a large financial services organization recently had its budget slashed and is asking for the help of the analytics team in maximizing the use of its budget by making sure the same prospective customers are not being contacted in such a way or at such times that money is being wasted on prospects who are not interested in opening an account with the institution.
Your role: You are the head of the marketing department at a large financial institution. You have collected and provided the data to the analytics team and asked them to analyze the data and provide recommendations back to you.
Requirements: The analytics team has returned two possible solutions. You need to review them and draft a summary of the pros and cons of both methods, as well as recommend actions and propose an implementation plan for the entire marketing department. The marketing department, as a group, will then decide on an appropriate plan of action and prepare to present that plan to the company executives.
Write a report for the marketing department that includes the following:
Compare the analytic methods used in each of the two solutions. Pay specific attention to the applicability and usability of each method.
Evaluate the appropriateness of each method for the business problem being addressed and the data being used.
Recommend one of the two solutions, and explain why the solution you recommended is the optimal one.
Propose a plan for using or implementing the results of the analysis.
Deliverable Format: The Comparison of Analytic Methods is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.
Be sure you also include:
Title page.
References page.
APA-formatted references.
3–4 pages in addition to the title and references pages.
At least 3 supporting resources.
Written for non-analysts.
Evaluation: By successfully completing this assessment, you will demonstrate your proficiency in the course competency through the following assessment scoring guide criteria:
Competency 2: Apply insight gained from classification techniques to business decisions.Evaluate the appropriateness of analytic methods used to address a business problem.
Recommend a solution.
Propose a plan for using or implementing the results of the analysis.
Competency 3: Analyze data using appropriate techniques to support business decision making.Compare the analytic methods used to develop solutions to a business problem.
Competency 4: Present the results of advanced data analysis in clear and meaningful ways to multiple stakeholders in support of business decisions.Correctly format citations and references using current APA style.
Write content clearly and logically with correct use of grammar, punctuation, and mechanics.
Faculty will use the scoring guide to review your deliverable as if they were a member of the marketing department. Review the scoring guide prior to developing and submitting your assessment.
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