Application
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Explains if the right of publicity is applicable to each scenario, using evidence to support the explanations
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include using evidence that supports the explanations more appropriately
Does not attempt criterion
20
Licensing
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
For each scenario, explains whether licenses are needed for legal and ethical reasons, using evidence to support the explanations
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing further explanation or evidence as to whether licenses are needed for legal or ethical reasons in each scenario
Does not attempt criterion
20
Ownership
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Describes the steps that would need to be taken to determine ownership of the celebrity’s likeness, assuming that licensing is needed, using evidence to support the response
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explaining steps to determine licensing in a more specific or appropriate manner
Does not attempt criterion
20
Social Media Considerations
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Describes considerations specific to social media that would impact a professional communicator’s evaluations of the scenarios
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further considerations specific to social media that would impact a professional communicator’s evaluations of the scenarios
Does not attempt criterion
20
Articulation of Response
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose
Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability
Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas
10
Citations and Attributions
Uses citations for ideas requiring attribution, with few or no minor errors
Uses citations for ideas requiring attribution, with consistent minor errors
Uses citations for ideas requiring attribution, with major errors
Does not use citations for ideas requiring attribution
10
Total:
100%
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