ENHANCING BUSINESS COMPETITIVENESS
Objective
This assessment is to illustrate how a chosen business organisation employs contemporary management principles to achieve a competitive advantage. The focus is on investigating the business environment, and current challenges, and effectively managing its primary driver of competitive advantage, which could be innovation, quality, service, speed, cost competitiveness, or sustainability.
Research and Data Gathering
Your initial task is to select a business organisation and conduct an interview with a “manager” overseeing at least two subordinates. In preparation for this interview, it is crucial to develop a comprehensive question bank in advance, covering topics related to business environments, current challenges, drivers of competitive advantage, and the organization’s strategies for managing them.
Please note: The term -manager- here does not necessarily indicate an official title but refers to a managerial role. The term ‘business organisation’ can refer to either a domestic or an international entity. The -interview- may be conducted either in person or online.
Concept Application
Apply concepts covering Week 1 to Week 9, with a particular emphasis on Chapters 1, 2, and 5 of the required textbook. Additionally, choose relevant management concepts from other chapters (e.g., those focusing on leadership or teamwork) to explore their contribution to gaining a competitive advantage (select one of the factors shown in Exhibit 1.1 and discussed from pages 7 to 10 of your required textbook).
Presentation
In your presentation, start by introducing the interviewed manager and offering insights into the business and its environment. Elaborate on 2-3 current challenges the organisation is facing. Apply relevant management concepts to explain how the organisation manages its primary driver of competitive advantage. Strive for clarity and brevity, aiming for a concise 10-minute presentation.
Note: Please create a story for this assessment by choosing 1 place such as Coles, Woolworths or choose another company.
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