English 305 – Assignment 2: Internal & External Communication
If you have a Study.com College Saver membership and are seeking college credit for this course, you must submit an essay and pass the proctored �nal exam. You must submit your essay before registering for the �nal. Below you will �nd prompts and instructions for submitting your essay.
About the Assignment For this assignment, you will submit an essay analyzing a sample situation and making recommendations for moving forward. Within the essay, you will include several technical documents, including an incident report, memos, and a website page. Be sure to use proper MLA formatting and include three credible sources to support your claims and reasoning for your choice of actions. You may use graphics in any of your sections, but they are not required. The essay, incident report, memos, and website page should total a minimum of 2,000 words.
Prompt You are communications lead at The Lookout, a restaurant chain that has become involved in a public health scandal. Customers have become ill from eating at several of your locations, where lettuce and spinach were infected with E. coli. The company is implementing strategies to improve restaurant sanitation, including more thorough training for new and current employees.
Analyze all relevant information, including that from your own research. Begin an essay that explains the problem and your ideas for addressing the situation thoroughly. What internal and external communication strategies should the company use to keep both customers and clients abreast of the situation? Then include a sample incident report that could address all relevant components. Explain your choice of wording.
Write 3-4 memo types addressing the situation from di�erent angles. Topics to consider include:
Explain how the problem can be addressed
Section 1:
Section 2:
Explain the progress to date
Respond to inquiries about the situation
Spread information about the result of any lab reports
Write a sample website page that explains how the company has �xed the situation and is trying to repair its image. You do not need to start an actual website page, but include the wording you would use for this page. Consider the following:
Reassure the public that the problem has been addressed
Emphasize your company’s commitment to health and safety
Spread information about a free meal promotion
Related Lessons The following lessons from the course may help you with this assignment.
How to Write Incident Reports: Purpose, Structure & Content
Types of Memos
Purpose, Content & Structure of Memos
Online Communication: Di�erences, Timing & Conventions
Formatting & Sources You may refer to the course material for supporting evidence, but you must also use three outside sources and cite them using MLA formatting. Please include any Study.com lessons you used as sources (including the lesson title and instructor’s name).
If you’re unsure about how to use MLA to cite your sources, please see the following lesson:
What is MLA Format?
Grading Rubric Your essay will be graded based on the following categories:
Category Unacceptable (0- 1)
Needs Improvement (2-3
Good (4) Excellent (5) Total Possible Points
Section 3:
Essay (x2)
Essay does not explain the problem; there are no internal and external communication strategies, and a sample incident report is not included.
Essay includes the problem, but the strategies and sample incident report are not comprehensive.
Essay explains the problem, ideas for addressing the situation, internal and external communication strategies, and the sample incident report at a standard depth.
Essay explains the problem and the ideas for addressing the situation thoroughly. Internal and external communication strategies are thorough; the sample incident report addresses all relevant components.
10
Memos (x2)
No memos are included.
Less than three memos are included and do not touch on all key elements.
Three memos are included but only lightly explain the problem, the progress to date, inquiries about the situation, and how to spread information.
Three professional memos are included and explain how the problem can be addressed, the progress to date, inquiries about the situation, and how to spread information about the result of any lab reports.
10
Website Page (x2)
No website page is included.
Website page only includes minimal information.
Website page addresses all key elements but not in a detailed, professional manner.
Website page explains how the company has �xed the situation and is trying to repair its image. It also reassures the public that the problem has been addressed, emphasizes the company’s commitment to health and safety, and spreads information about a free meal promotion.
10
Sources & Formatting
No evidence of outside research; no sources included
One to two sources included; MLA formatting is used incorrectly
Three sources included; MLA formatting used incorrectly
Three or more sources included and MLA formatting used correctly
5
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Mechanics
Incorrect spelling, punctuation, capitalization, and use of standard English grammar hinders understanding; word count is not met.
Several instances of incorrect spelling, punctuation, capitalization, and usage of standard English grammar; word count is not met.
Few instances of incorrect spelling, punctuation, capitalization, and usage of standard English grammar; word count is met.
No or very few instances of incorrect spelling, punctuation, capitalization, and usage of standard English grammar; word count is met.
5
Total Points
40
Before You Submit When you are done writing your essay, we suggest taking some time to check for any errors or to add some �nal touches. We also suggest that you use online plagiarism checkers such as PlagScan or DupliChecker to make sure that your essay is not too similar to any existing materials. Plagiarized submissions will NOT be graded.
How to Submit Your Paper When you are ready to submit your written paper, please �ll out the submission form and attach your essay as a Microsoft Word or Text document. You should receive your essay grade within one week. If you are not satis�ed with the score you receive on your paper, you may revise or rewrite your essay and resubmit it for grading using the same submission form above. Please see the course syllabus for a more detailed breakdown of the grading policy.
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