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CAMPARI GROUP Case Analysis- 1 FEBRUARY 6, 2024 Lael Mevag Nzame Eyogo Zhangrui Liu Harsh Patel Campari Group in the Beverage Market Summary The Campari Group, founded in 1860, has evolved into a global beverage giant renowned for its iconic red aperitif, Campari, and a diverse portfolio including Aperol, SKYY Vodka, Wild Turkey bourbon, and