analyzing the financial implications and potential strategies for Netflix’s entry into the Indian market, including their agility as a company, corporate culture considerations, market adaptation, and break-even analysis, and providing a justifiable and realistic recommendation for their
Netflix Goes to Bollywood
Introduction/Background information – include relevant facts and issues on company. Competitors, industry
Financial Analyses – Provide answers based on both qualitative and quantitative analyses to the following:
– Competing on Agility: the sources of Netflix’s agility, including its focused strategy and corporate culture.
– Corporate Culture: Should the company empower Indian managers to make decisions that are right for that market (e.g., introduce advertisements, offer sports content) but run counter to Netflix’s strategy?
– Market Entry: How Netflix can adapt to the needs of the Indian market and differentiate itself in a crowded field without straying too far from its global strategy.
– Use a simple break-even analysis model incorporating average price, number of subscribers, churn rates, and expected fixed and marginal costs.
Recommendation/Solution –Provide one justifiable and realistic solution to the problem; explain the reasons behind the proposed solution; support this solution with justification and include relevant theoretical concepts as well as the results of your research.
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