Analyzing the Competition: A Look into Pizza Hut’s History, Products, and Strategies


Tasks for Section 2:
In this section you will individually research different competitors. This will require coordination with your teammates to make sure no two people write about the same competitor. Use whatever communication tool to coordinate and document what competitor each person is researching. Directions for Section 2 – Competitor/Market Analysis – Pizza Hut In order for the investor to know whether this is a good idea, they need to know about your competition. In this section include the following: Identify and describe a competitor:What is the history of the competitor’s organization?
What is your competitor’s product/service?
Where/how do they sell their product/service?
How successful has this competitor been?
What is your competitor’s strengths and weaknesses?
Compare your business/products to your competitor’s:How is your business/product/service similar to and different from your competitor?
How will your business overcome your competitor’s strengths and pick up the slack on their weaknesses?
Notes: This section will require research that is properly documented. See the description in Final Project Overview.pdf. This essay should be 2 – 3 pages. The competitor is Pizza Hut.



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