critically reflect on a guest industry speaker’s presentation on challenging issues in leadership, select a successful leader, and analyze their leadership traits, behaviors, and use of power using relevant theories and models. critically reflecting on a pre-recorded industry dialogue session with Ms Amber Williamson, the Founder and CEO of Digital Willow, and incorporating academic sources to evaluate contemporary leadership mindsets in the global industry.

 

Word Count
1,500 words (+/-10%)
Learning outcomes
CLO 1, 3
Rubric/Marking Criteria
The marking rubric is posted on Course Canvas.
Assessment Criteria
This assessment will measure your ability to:
· critically analyse your chosen leader’s effectiveness, leadership traits, behaviours, and use of power.
· understand relevant leadership theories, models and concepts referred to in your research and reflection
· acknowledge sources of information (format, quality and quantity of references)
· reflect on the guest industry speaker’s experience
Task
Overview
You are required to critically reflect on the guest industry speaker’s presentation that will outline challenging issues in leadership. Then, you will use that knowledge to select a person whom you consider to be a successful and effective leader and analyse their leadership traits, behaviours, and use of power.
The purpose of this assessment is for you to critically reflect on the guest industry speaker’s experience so that you can draw from their experiences the qualities of leadership that you can apply to a leader of your choosing. Through critical reflection, you will connect those leadership qualities to your own leadership or potential leadership qualities in order to cultivate them as part of your leadership development. This assessment will challenge you to research and apply leadership concepts, models and theories that are covered in this course.
Assessment details
In this assessment, you will critically reflect on the guest industry speaker’s experience, synthesise your reflection, and apply it to the leadership qualities of your chosen leader. You will be challenged to research and apply leadership theories, models and concepts that you have so far learnt in this course.
By critically reflecting, analysing and applying leadership theories and models in this assessment, you will build your leadership knowledge and understanding. Then, you will be able to act on leadership feedback that enhances your leadership capabilities so that you are ready to respond to opportunities for leadership development in Assessment 3.
This assessment has three stages:
1. Listen to the presentation provided by the Guest Industry Speaker (given below), who will outline some of the difficulties that leaders face. You will need to critically reflect on the qualities needed to be an effective leader, and the relevant models and theories. For more information about how to write a critical reflection (and how it is different to a personal reflection), check out ‘RMIT Learning Lab: Writing an academic reflection’ in the Resources section of this document. Please note critical reflection needs to be embedded within the three questions given below (Q1, Q2, and Q3) and not be added as a separate document.
2. Using the knowledge gained from your reflection, select a person whom you consider to be a successful and effective leader. This person could be:
· someone you have worked with
· someone you have interacted with in person
· a person you judge to be a good leader
· someone you have read about
· a public figure.
3. Research and identify your chosen person’s leadership traits, behaviours and use of power. Then answer the following questions:
Q1: What makes your chosen person a good leader? (~200 words)
Q2: How do you perceive this person’s leadership traits and behaviours to be effective? (~1,000 words)
Q3: How does the person use power and influence to be an effective leader? (~300 words)
Your assessment must have at minimum 6 academic references from academic sources such as peer-reviewed journal articles and books. Websites, such as Wikipedia and blogs can provide a useful starting point for general details. However, these sites do not contain academic content, are not peer-reviewed, and are therefore not considered as strong sources. They are not acceptable, and will not be counted in the minimum references required.
Correct and thorough referencing and the quality of your sources will also be considered in the evaluation of your assignment. Please ensure that your spelling, grammar and syntax are correct before you submit your personal reflection.
EUROPEAN INDUSTRY DIALOGUE: Global Industry Mindsets on Contemporary Leadership
Ms Amber Williamson,
Ms Williamsom is the Founder and CEO of Digital Willow runs a London based company, operating in over 50 countries around the globe. Digital Willow helps businesses solve marketing challenges like increasing leads, exporting products in a new country, growing sales and maintaining customer retention. Her company embraces technology to solve these problems, mastering channels such as social media, search engines, emails, automation and programmatic buying.
Transcription.pdf Download Transcription.pdf Pre-Recorded Industry Dialogue Session
Week 3 Video – Pre-Recorded Industry Dialogue Session
Assessment structure
The assessment should use the following structure.
Title page
Table of contents
Introduction (includes your leader background information)
Body with headings and sub-headings (e.g. Q1, Q2, Q3), (critical reflection on guest speaker embedded within these questions).
Conclusion
References
Note: Sections 1, 2, 3 (your leader background information part) 5, and 6 are not included in the word count.
Papers must have in-text referencing and a reference list in the RMIT Harvard referencing style. Papers with no in-text referencing and/or no reference list will lose 10 marks of the 30 available marks. See Course Canvas for more details.
Resources
The following resources may help you in this assessment:
· RMIT Learning Lab: Writing an academic reflectionLinks to an external site.: Incorporate the guidelines in the academic reflection in the critical reflection as you will need to incorporate academic sources in your work.
· Management, Human Resources and Entrepreneurship library guideLinks to an external site.: This library guide provides a list of useful journals and databases that hold academic articles on leadership.
Referencing guidelines
Use RMIT HarvardLinks to an external site. referencing style for this assessment.
You must acknowledge all the courses of information you have used in your assessments.
Refer to the RMIT Easy CiteLinks to an external site. referencing tool to see examples and tips on how to reference in the appropriated style. You can also refer to the library referencing page for more tools such as EndNote, referencing tutorials and referencing guides for printing.

 

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