WK9LeadershipDiscussion.docx
Leadership Approach
Find a current business event from The Wall Street Journal that represents a leadership challenge. Now, imagine you have been asked to step into the leadership role to manage the challenge.
Discuss the steps you would take in the first 90 days of your leadership. Explain your approach by applying learning from the lectures, videos, and readings this week, as well as any relevant concepts from earlier in the course.
Note: Be sure to include a link to the article you are discussing in your post.
WK9BUSDiscussion.docx
Our course materials for this week emphasize the importance of a well-thought-out digital engagement policy. Your organization’s online presence plays a significant role in shaping the company’s brand and reputation. As Laura Brown reminds us, your primary objective in using social media is to provide value for anyone looking to do business with you. For any organizational policy to be effective, however, you and your colleagues must be aligned around it.
Considering the course materials for this week, reflect on your current or most recent organization’s digital engagement. Use the prompts below to organize and share your thoughts:
· Does your organization have a digital engagement policy? If so, how effective is it? If not, how should the organization create one?
· In what ways does your own professional online presence align with that of your organization?
· How do you use social media to promote your own personal brand? How often do you update your social media accounts with accomplishments or newsworthy developments?
· What topics do you post about or comment on most frequently? What topics do you avoid posting about or commenting on? Explain why.
· After completing this course, what do you plan to change about your presence on social media?
For your discussion posts, please review, integrate, and cite course materials to illustrate your application of sound business communication practices, support for your position(s), and demonstration of thought leadership.
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