discuss two out of three given topics related to marketing, and provide supporting evidence from internal and external sources.
here are 3 discussion topics. Choose any 2 topics.
Post your main topic responses by 11:59 p.m. Eastern Saturday.
Respond to each topic as a separate thread, and title your post by topic number and your name so that it is clear which topic is being discussed and by whom. For example, Topic 1 Joe Smith.
Make value-added reply posts to at least 2 classmates by 11:59 p.m. Eastern Tuesday. A minimum of 2 reply posts is required, but 3 or more value-added replies to classmate threads may earn maximum credit. Do not change the title lines, but to address the person by name at the top of the text box.
Supporting your views with references: When you make an assertion of fact or use a source for information, provide a reference and an in-text citation (both in APA style) to support your writing, or state that it is based on your own experience.
For the 2 topic responses: each requires a minimum of 1 internal and 1 2 external sources per the rubric (acceptable and recent, dated 2018 to present) referenced and cited in-text using APA style. For maximum credit, you will need more external sources
For the reply to peers topic responses: each requires a minimum of 2 recent external sources. For maximum credit, you will need more sources. Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers. See the grading rubric for specific criteria and expectations for the discussion assignment. Also review Content/Getting Started/Discussion Expectations.
NOTE: Each source requires an APA reference and each reference required an APA citation. For more about APA style see: Purdue OWL https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html and the APA Style Guide 7th Edition: https://apastyle.apa.org/instructional-aids/tutorials-webinars
TOPIC 1: Channel Partners Based on your readings this week, what would be your top three criteria for evaluating the performance of supply chain partners? Be sure to cite the reading in your response.
TOPIC 2: Supply Chains
Choose a product that you used today. Look up where it was made and the different channel partners used to deliver that product to you. Are you surprised? TOPIC 3: Pricing Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an example of a company for which you are a customer that implements price bundling and how the combined pricing strategy affects customer behavior. (Think about the telecommunications industry, restaurants, software, etc.) …..
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