The general question to be answered is: Could and should The Coca-Cola Company (“Coke”)* have managed things differently in India during the period covered by Case 16? In answering this general question, please address the sub-topics below. 1) Identify, briefly describe, and prioritize the 3 most relevant CSR/Ethical issues in case. Why is it an issue? What values/principles are competing or are in conflict? 2) Out of the multiple issues you discuss above, pick out the one ethical issue (a gap between stakeholder expectations and company actions) you consider most relevant, and analyze it using the The General Ethical Decision-making Process for CSRM. Remember to highlight stakeholders and stakes for this specific issue, as well as the ethical frameworks. How does each framework guide us towards what the ethical way forward is in this case? Does one win out or can they be synthesized for a more balanced decision? You may also use the Business Ethics Toolkit for additional insights. 3) Finally, based off your analysis, critique Coke’s actions AND present alternative approaches to the issue they could’ve/should’ve considered. Be specific in recommending what you believe they should’ve done. 4) How should coke move forward from the end of the case? A well written response will link together the data from the Case, and your subsequent analysis with the judgments/recommendations you make…in other words make sure you justify your recommended approaches with coherent logic from your analysis Share on Facebook Tweet Follow us Sample Answer Reevaluating Coca-Cola’s Approach in India: A Case Study Analysis 1) Identified CSR/Ethical Issues: a) Water Scarcity and Pollution: The most pressing issue in the case revolves around water scarcity and pollution caused by Coca-Cola’s bottling plants in India. The conflict arises as local communities suffer from depleted water resources due to the company’s operations, leading to ethical concerns regarding environmental sustainability and social responsibility. b) Community Health and Well-being: Another critical issue is the impact of Coca-Cola’s products on public health, particularly concerning high sugar content contributing to health problems like obesity and diabetes. This highlights the ethical dilemma of prioritizing profit over public health and the clash between corporate interests and societal well-being. c) Lack of Transparency and Stakeholder Engagement: The lack of transparent communication and meaningful engagement with local stakeholders is a significant ethical issue. Coca-Cola’s failure to involve affected communities in decision-making processes undermines principles of accountability, respect, and fairness, leading to a breakdown in trust and social responsibility. 2) Analysis of Ethical Issue using General Ethical Decision-Making Process: Ethical Issue: Water Scarcity and Pollution – Stakeholders: Local communities, environmental activists, government authorities. – Stakes: Access to clean water, environmental sustainability, public health, community well-being. – Ethical Frameworks: Utilitarianism (maximizing overall good), Deontology (duty-based ethics), Virtue Ethics (focus on character). – Guidance: Utilitarianism emphasizes minimizing harm and maximizing benefits for affected communities; Deontology underscores duties towards respecting rights to clean water; Virtue Ethics highlights the importance of developing moral character in decision-making. – Synthesis: While different frameworks offer varied perspectives, a balanced decision would involve minimizing harm to communities, upholding ethical principles, and fostering positive relationships through transparency and accountability. 3) Critique of Coca-Cola’s Actions and Alternative Approaches: Coca-Cola’s actions in India fell short in addressing the ethical concerns raised by water scarcity and pollution. The company should have considered implementing sustainable water management practices, conducting thorough environmental impact assessments, and actively engaging with local communities to co-create solutions. Alternative approaches could have included investing in water conservation projects, collaborating with NGOs for community development initiatives, and adopting eco-friendly production methods to reduce environmental footprint. 4) Moving Forward for Coca-Cola: – Embrace Transparency: Foster open communication channels with stakeholders and prioritize transparency in decision-making processes. – Implement Sustainable Practices: Integrate sustainable water management strategies and eco-friendly technologies in bottling operations. – Engage with Communities: Actively engage with local communities to address concerns, build trust, and co-create sustainable solutions. – Monitor Impact: Regularly monitor and evaluate the social and environmental impact of operations to ensure compliance with ethical standards. In conclusion, reevaluating Coca-Cola’s approach in India requires a comprehensive reassessment of its CSR practices, ethical considerations, and stakeholder engagement. By prioritizing sustainability, transparency, and community collaboration, Coca-Cola can navigate complex ethical challenges effectively and uphold its commitment to social responsibility and ethical business practices. This question has been answered. Get Answer
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