You are required to answer the following questions:
Assume that you are advising a company of your own choice on their potential new international expansion/entry opportunities. Your task is to write an essay covering the following information:
1. In a few lines, briefly introduce the company, your suggested country and entry mode.
2. Explain and analyse the company’s readiness for internationalisation.
3. Identify the most attractive potential foreign country for the company internationalisation and support your choice with appropriate reasons.
4. Recommend the most appropriate entry mode to this country and explain your reasoning.
Answers will be assessed for both their theoretical and empirical contributions. Please make sure you answer all parts of the question.
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