GROUP SEO VIDEO PROJECT (40 points)
The objective of this assignment is to give you experience with the various aspects of search engine optimization, including keyword research and content optimization, by creating a video and optimizing it for YouTube. Publish your group’s SEO Video on YouTube before class on the due date, and submit the Video SEO Report (Word file) through your instructor’s preferred method before class on the due date.
Idea Generation / Keyword Research
1. Topic: Pick a general topic that interests you. Determine 2 subtopics that will guide your keyword research, as if you were making 2 different videos (more specific topics are usually better). Example topic: Microphone equipment, Subtopics: (1) home studio microphone kits, (2) cheap mics for podcasting, (3) USB microphone settings. Other general subtopic ideas: Tutorials, Reviews, Comparisons (A vs. B), Questions (answered in the video), Topic Explanations. Note: Do not use the same topic or subtopics as another group member. The idea is that you are each coming up with different video ideas that interest you personally.
2. Keywords. Each group member will create a small set of keyword research for both of their subtopics. Identify 3 keywords (phrases) for each subtopic that have roughly the same meaning, but with different phrasing. Each keyword must be one that people actually search—it should appear as an autocomplete suggestion as you begin to type it in YouTube’s search box. Add these keywords to a table, like the example below.
3. Demand: Use a keyword tool (SEMRush, Ubersuggest.org, Searchvolume.io) to check the actual monthly search volume for each keyword. If a keyword passes the autosuggest test in #1, but doesn’t show search volume in #2, this is OK—it just means
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